ingest cdrApp 2017-08-15T23:10:51.365Z d91e81c8-5a8a-4e8a-976c-cad4e396e5ee modifyDatastreamByValue RELS-EXT fedoraAdmin 2017-08-15T23:11:24.144Z Setting exclusive relation modifyDatastreamByValue RELS-EXT fedoraAdmin 2017-08-15T23:11:43.533Z Setting exclusive relation addDatastream MD_TECHNICAL fedoraAdmin 2017-08-15T23:11:52.633Z Adding technical metadata derived by FITS modifyDatastreamByValue RELS-EXT fedoraAdmin 2017-08-15T23:12:10.428Z Setting exclusive relation addDatastream MD_FULL_TEXT fedoraAdmin 2017-08-15T23:12:20.164Z Adding full text metadata extracted by Apache Tika modifyDatastreamByValue RELS-EXT fedoraAdmin 2017-08-15T23:12:38.311Z Setting exclusive relation modifyDatastreamByValue RELS-EXT cdrApp 2017-08-22T13:55:51.014Z Setting exclusive relation modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2018-01-25T04:21:16.925Z modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2018-01-27T04:59:33.832Z modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2018-03-14T00:57:18.797Z modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2018-05-16T22:20:41.475Z modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2018-07-10T23:28:06.628Z modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2018-07-17T19:31:01.648Z modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2018-08-08T18:58:17.108Z modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2018-08-15T16:06:34.741Z modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2018-08-16T19:09:19.641Z modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2018-09-21T16:35:25.501Z modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2018-09-26T19:48:57.166Z modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2018-10-11T20:23:35.089Z modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2019-03-20T13:41:11.747Z Hyeong-Tak Lee Author Kenan-Flagler Business School Essays on Extended Warranties for Durable Goods Most durable goods come bundled with limited-term manufacturer-backed warranties at no additional cost to the consumer. Through the 1990s and early 2000s, the movement towards increased quality in manufacturing led to greater reliability in durable goods and correspondingly saw drastic expansion in the manufacturer warranties offered to consumers. At the same time extended warranties continued to be aggressively marketed by the downstream retailer to durable-goods buyers. In 2012 alone, consumers spent $14.7 billion on extended service contracts. Extended warranties are optional and need to be purchased at an additional cost. Consumers purchase extended warranties to insure themselves against the risk of product failure after the manufacturer warranty expires. The extant literature is silent on how the provisioning of manufacturer warranties and the market for extended warranties interact with each other. This doctoral dissertation addresses this research gap in the empirical context of the U.S. automobile industry. In Essay 1, I investigate the effect of upstream changes in manufacturer warranties (either expansion or contraction) on downstream retailer outcomes. That is, how do such changes in coverage of manufacturer warranties impact the purchase rates of extended warranties? How do the resulting changes in extended-warranty purchase rates vary across products and consumers? What is the net impact of the changes on the retailers’ financial performance? In Essay 2, I investigate the effect of upstream changes in manufacturer warranties on auto buyer's decision to purchase extended warranties and her choice of extended warranties. Specifically, how do such changes in coverage of manufacturer warranties differentially impact the auto buyer's purchase of extended warranties and the type of extended warranties they purchase? How do the manufacturer-induced changes impact extended-warranty premiums paid by these auto buyers? What is the net impact of the changes on the retailer's profits? The econometric models advanced in this thesis yield valuable managerial insights on how the markets for manufacturer warranties and extended warranties interact through the choices made by auto buyers and their corresponding implications on the financial performance of auto dealers. I hope this dissertation spawns new ideas for future empirical research on the market for warranties. Summer 2017 2017 Marketing Durable goods, Econometric models, Extended warranties, Retailing, Risk aversion, Warranties eng Doctor of Philosophy Dissertation University of North Carolina at Chapel Hill Graduate School Degree granting institution Business Administration Sriram Venkataraman Thesis advisor Pradeep Chintagunta Thesis advisor Rajdeep Grewal Thesis advisor Pranav Jindal Thesis advisor Tarun Kushwaha Thesis advisor Jan-Benedict Steenkamp Thesis advisor text Hyeong-Tak Lee Creator Kenan-Flagler Business School Essays on Extended Warranties for Durable Goods Most durable goods come bundled with limited-term manufacturer-backed warranties at no additional cost to the consumer. Through the 1990s and early 2000s, the movement towards increased quality in manufacturing led to greater reliability in durable goods and correspondingly saw drastic expansion in the manufacturer warranties offered to consumers. At the same time extended warranties continued to be aggressively marketed by the downstream retailer to durable-goods buyers. In 2012 alone, consumers spent $14.7 billion on extended service contracts. Extended warranties are optional and need to be purchased at an additional cost. Consumers purchase extended warranties to insure themselves against the risk of product failure after the manufacturer warranty expires. The extant literature is silent on how the provisioning of manufacturer warranties and the market for extended warranties interact with each other. This doctoral dissertation addresses this research gap in the empirical context of the U.S. automobile industry. In Essay 1, I investigate the effect of upstream changes in manufacturer warranties (either expansion or contraction) on downstream retailer outcomes. That is, how do such changes in coverage of manufacturer warranties impact the purchase rates of extended warranties? How do the resulting changes in extended-warranty purchase rates vary across products and consumers? What is the net impact of the changes on the retailers’ financial performance? In Essay 2, I investigate the effect of upstream changes in manufacturer warranties on auto buyer's decision to purchase extended warranties and her choice of extended warranties. Specifically, how do such changes in coverage of manufacturer warranties differentially impact the auto buyer's purchase of extended warranties and the type of extended warranties they purchase? How do the manufacturer-induced changes impact extended-warranty premiums paid by these auto buyers? What is the net impact of the changes on the retailer's profits? The econometric models advanced in this thesis yield valuable managerial insights on how the markets for manufacturer warranties and extended warranties interact through the choices made by auto buyers and their corresponding implications on the financial performance of auto dealers. I hope this dissertation spawns new ideas for future empirical research on the market for warranties. Summer 2017 2017 Marketing Durable goods, Econometric models, Extended warranties, Retailing, Risk aversion, Warranties eng Doctor of Philosophy Dissertation University of North Carolina at Chapel Hill Graduate School Degree granting institution Business Administration Sriram Venkataraman Thesis advisor Pradeep Chintagunta Thesis advisor Rajdeep Grewal Thesis advisor Pranav Jindal Thesis advisor Tarun Kushwaha Thesis advisor Jan-Benedict Steenkamp Thesis advisor text Hyeong-Tak Lee Creator Kenan-Flagler Business School Essays on Extended Warranties for Durable Goods Most durable goods come bundled with limited-term manufacturer-backed warranties at no additional cost to the consumer. Through the 1990s and early 2000s, the movement towards increased quality in manufacturing led to greater reliability in durable goods and correspondingly saw drastic expansion in the manufacturer warranties offered to consumers. At the same time extended warranties continued to be aggressively marketed by the downstream retailer to durable-goods buyers. In 2012 alone, consumers spent $14.7 billion on extended service contracts. Extended warranties are optional and need to be purchased at an additional cost. Consumers purchase extended warranties to insure themselves against the risk of product failure after the manufacturer warranty expires. The extant literature is silent on how the provisioning of manufacturer warranties and the market for extended warranties interact with each other. This doctoral dissertation addresses this research gap in the empirical context of the U.S. automobile industry. In Essay 1, I investigate the effect of upstream changes in manufacturer warranties (either expansion or contraction) on downstream retailer outcomes. That is, how do such changes in coverage of manufacturer warranties impact the purchase rates of extended warranties? How do the resulting changes in extended-warranty purchase rates vary across products and consumers? What is the net impact of the changes on the retailers’ financial performance? In Essay 2, I investigate the effect of upstream changes in manufacturer warranties on auto buyer's decision to purchase extended warranties and her choice of extended warranties. Specifically, how do such changes in coverage of manufacturer warranties differentially impact the auto buyer's purchase of extended warranties and the type of extended warranties they purchase? How do the manufacturer-induced changes impact extended-warranty premiums paid by these auto buyers? What is the net impact of the changes on the retailer's profits? The econometric models advanced in this thesis yield valuable managerial insights on how the markets for manufacturer warranties and extended warranties interact through the choices made by auto buyers and their corresponding implications on the financial performance of auto dealers. I hope this dissertation spawns new ideas for future empirical research on the market for warranties. Summer 2017 2017 Marketing Durable goods, Econometric models, Extended warranties, Retailing, Risk aversion, Warranties eng Doctor of Philosophy Dissertation University of North Carolina at Chapel Hill Graduate School Degree granting institution Business Administration Sriram Venkataraman Thesis advisor Pradeep Chintagunta Thesis advisor Rajdeep Grewal Thesis advisor Pranav Jindal Thesis advisor Tarun Kushwaha Thesis advisor Jan-Benedict Steenkamp Thesis advisor text Hyeong-Tak Lee Creator Kenan-Flagler Business School Essays on Extended Warranties for Durable Goods Most durable goods come bundled with limited-term manufacturer-backed warranties at no additional cost to the consumer. Through the 1990s and early 2000s, the movement towards increased quality in manufacturing led to greater reliability in durable goods and correspondingly saw drastic expansion in the manufacturer warranties offered to consumers. At the same time extended warranties continued to be aggressively marketed by the downstream retailer to durable-goods buyers. In 2012 alone, consumers spent $14.7 billion on extended service contracts. Extended warranties are optional and need to be purchased at an additional cost. Consumers purchase extended warranties to insure themselves against the risk of product failure after the manufacturer warranty expires. The extant literature is silent on how the provisioning of manufacturer warranties and the market for extended warranties interact with each other. This doctoral dissertation addresses this research gap in the empirical context of the U.S. automobile industry. In Essay 1, I investigate the effect of upstream changes in manufacturer warranties (either expansion or contraction) on downstream retailer outcomes. That is, how do such changes in coverage of manufacturer warranties impact the purchase rates of extended warranties? How do the resulting changes in extended-warranty purchase rates vary across products and consumers? What is the net impact of the changes on the retailers’ financial performance? In Essay 2, I investigate the effect of upstream changes in manufacturer warranties on auto buyer's decision to purchase extended warranties and her choice of extended warranties. Specifically, how do such changes in coverage of manufacturer warranties differentially impact the auto buyer's purchase of extended warranties and the type of extended warranties they purchase? How do the manufacturer-induced changes impact extended-warranty premiums paid by these auto buyers? What is the net impact of the changes on the retailer's profits? The econometric models advanced in this thesis yield valuable managerial insights on how the markets for manufacturer warranties and extended warranties interact through the choices made by auto buyers and their corresponding implications on the financial performance of auto dealers. I hope this dissertation spawns new ideas for future empirical research on the market for warranties. 2017-08 2017 Marketing Durable goods, Econometric models, Extended warranties, Retailing, Risk aversion, Warranties eng Doctor of Philosophy Dissertation University of North Carolina at Chapel Hill Graduate School Degree granting institution Business Administration Sriram Venkataraman Thesis advisor Pradeep Chintagunta Thesis advisor Rajdeep Grewal Thesis advisor Pranav Jindal Thesis advisor Tarun Kushwaha Thesis advisor Jan-Benedict Steenkamp Thesis advisor text Hyeong-Tak Lee Creator Kenan-Flagler Business School Essays on Extended Warranties for Durable Goods Most durable goods come bundled with limited-term manufacturer-backed warranties at no additional cost to the consumer. Through the 1990s and early 2000s, the movement towards increased quality in manufacturing led to greater reliability in durable goods and correspondingly saw drastic expansion in the manufacturer warranties offered to consumers. At the same time extended warranties continued to be aggressively marketed by the downstream retailer to durable-goods buyers. In 2012 alone, consumers spent $14.7 billion on extended service contracts. Extended warranties are optional and need to be purchased at an additional cost. Consumers purchase extended warranties to insure themselves against the risk of product failure after the manufacturer warranty expires. The extant literature is silent on how the provisioning of manufacturer warranties and the market for extended warranties interact with each other. This doctoral dissertation addresses this research gap in the empirical context of the U.S. automobile industry. In Essay 1, I investigate the effect of upstream changes in manufacturer warranties (either expansion or contraction) on downstream retailer outcomes. That is, how do such changes in coverage of manufacturer warranties impact the purchase rates of extended warranties? How do the resulting changes in extended-warranty purchase rates vary across products and consumers? What is the net impact of the changes on the retailers’ financial performance? In Essay 2, I investigate the effect of upstream changes in manufacturer warranties on auto buyer's decision to purchase extended warranties and her choice of extended warranties. Specifically, how do such changes in coverage of manufacturer warranties differentially impact the auto buyer's purchase of extended warranties and the type of extended warranties they purchase? How do the manufacturer-induced changes impact extended-warranty premiums paid by these auto buyers? What is the net impact of the changes on the retailer's profits? The econometric models advanced in this thesis yield valuable managerial insights on how the markets for manufacturer warranties and extended warranties interact through the choices made by auto buyers and their corresponding implications on the financial performance of auto dealers. I hope this dissertation spawns new ideas for future empirical research on the market for warranties. 2017 Marketing Durable goods, Econometric models, Extended warranties, Retailing, Risk aversion, Warranties eng Doctor of Philosophy Dissertation University of North Carolina at Chapel Hill Graduate School Degree granting institution Business Administration Sriram Venkataraman Thesis advisor Pradeep Chintagunta Thesis advisor Rajdeep Grewal Thesis advisor Pranav Jindal Thesis advisor Tarun Kushwaha Thesis advisor Jan-Benedict Steenkamp Thesis advisor text 2017-08 Hyeong-Tak Lee Creator Kenan-Flagler Business School Essays on Extended Warranties for Durable Goods Most durable goods come bundled with limited-term manufacturer-backed warranties at no additional cost to the consumer. Through the 1990s and early 2000s, the movement towards increased quality in manufacturing led to greater reliability in durable goods and correspondingly saw drastic expansion in the manufacturer warranties offered to consumers. At the same time extended warranties continued to be aggressively marketed by the downstream retailer to durable-goods buyers. In 2012 alone, consumers spent $14.7 billion on extended service contracts. Extended warranties are optional and need to be purchased at an additional cost. Consumers purchase extended warranties to insure themselves against the risk of product failure after the manufacturer warranty expires. The extant literature is silent on how the provisioning of manufacturer warranties and the market for extended warranties interact with each other. This doctoral dissertation addresses this research gap in the empirical context of the U.S. automobile industry. In Essay 1, I investigate the effect of upstream changes in manufacturer warranties (either expansion or contraction) on downstream retailer outcomes. That is, how do such changes in coverage of manufacturer warranties impact the purchase rates of extended warranties? How do the resulting changes in extended-warranty purchase rates vary across products and consumers? What is the net impact of the changes on the retailers’ financial performance? In Essay 2, I investigate the effect of upstream changes in manufacturer warranties on auto buyer's decision to purchase extended warranties and her choice of extended warranties. Specifically, how do such changes in coverage of manufacturer warranties differentially impact the auto buyer's purchase of extended warranties and the type of extended warranties they purchase? How do the manufacturer-induced changes impact extended-warranty premiums paid by these auto buyers? What is the net impact of the changes on the retailer's profits? The econometric models advanced in this thesis yield valuable managerial insights on how the markets for manufacturer warranties and extended warranties interact through the choices made by auto buyers and their corresponding implications on the financial performance of auto dealers. I hope this dissertation spawns new ideas for future empirical research on the market for warranties. 2017 Marketing Durable goods, Econometric models, Extended warranties, Retailing, Risk aversion, Warranties eng Doctor of Philosophy Dissertation University of North Carolina at Chapel Hill Graduate School Degree granting institution Business Administration Sriram Venkataraman Thesis advisor Pradeep Chintagunta Thesis advisor Rajdeep Grewal Thesis advisor Pranav Jindal Thesis advisor Tarun Kushwaha Thesis advisor Jan-Benedict Steenkamp Thesis advisor text 2017-08 Hyeong-Tak Lee Creator Kenan-Flagler Business School Essays on Extended Warranties for Durable Goods Most durable goods come bundled with limited-term manufacturer-backed warranties at no additional cost to the consumer. Through the 1990s and early 2000s, the movement towards increased quality in manufacturing led to greater reliability in durable goods and correspondingly saw drastic expansion in the manufacturer warranties offered to consumers. At the same time extended warranties continued to be aggressively marketed by the downstream retailer to durable-goods buyers. In 2012 alone, consumers spent $14.7 billion on extended service contracts. Extended warranties are optional and need to be purchased at an additional cost. Consumers purchase extended warranties to insure themselves against the risk of product failure after the manufacturer warranty expires. The extant literature is silent on how the provisioning of manufacturer warranties and the market for extended warranties interact with each other. This doctoral dissertation addresses this research gap in the empirical context of the U.S. automobile industry. In Essay 1, I investigate the effect of upstream changes in manufacturer warranties (either expansion or contraction) on downstream retailer outcomes. That is, how do such changes in coverage of manufacturer warranties impact the purchase rates of extended warranties? How do the resulting changes in extended-warranty purchase rates vary across products and consumers? What is the net impact of the changes on the retailers’ financial performance? In Essay 2, I investigate the effect of upstream changes in manufacturer warranties on auto buyer's decision to purchase extended warranties and her choice of extended warranties. Specifically, how do such changes in coverage of manufacturer warranties differentially impact the auto buyer's purchase of extended warranties and the type of extended warranties they purchase? How do the manufacturer-induced changes impact extended-warranty premiums paid by these auto buyers? What is the net impact of the changes on the retailer's profits? The econometric models advanced in this thesis yield valuable managerial insights on how the markets for manufacturer warranties and extended warranties interact through the choices made by auto buyers and their corresponding implications on the financial performance of auto dealers. I hope this dissertation spawns new ideas for future empirical research on the market for warranties. 2017 Marketing Durable goods, Econometric models, Extended warranties, Retailing, Risk aversion, Warranties eng Doctor of Philosophy Dissertation University of North Carolina at Chapel Hill Graduate School Degree granting institution Business Administration Sriram Venkataraman Thesis advisor Pradeep Chintagunta Thesis advisor Rajdeep Grewal Thesis advisor Pranav Jindal Thesis advisor Tarun Kushwaha Thesis advisor Jan-Benedict Steenkamp Thesis advisor text 2017-08 Hyeong-Tak Lee Creator Kenan-Flagler Business School Essays on Extended Warranties for Durable Goods Most durable goods come bundled with limited-term manufacturer-backed warranties at no additional cost to the consumer. Through the 1990s and early 2000s, the movement towards increased quality in manufacturing led to greater reliability in durable goods and correspondingly saw drastic expansion in the manufacturer warranties offered to consumers. At the same time extended warranties continued to be aggressively marketed by the downstream retailer to durable-goods buyers. In 2012 alone, consumers spent $14.7 billion on extended service contracts. Extended warranties are optional and need to be purchased at an additional cost. Consumers purchase extended warranties to insure themselves against the risk of product failure after the manufacturer warranty expires. The extant literature is silent on how the provisioning of manufacturer warranties and the market for extended warranties interact with each other. This doctoral dissertation addresses this research gap in the empirical context of the U.S. automobile industry. In Essay 1, I investigate the effect of upstream changes in manufacturer warranties (either expansion or contraction) on downstream retailer outcomes. That is, how do such changes in coverage of manufacturer warranties impact the purchase rates of extended warranties? How do the resulting changes in extended-warranty purchase rates vary across products and consumers? What is the net impact of the changes on the retailers’ financial performance? In Essay 2, I investigate the effect of upstream changes in manufacturer warranties on auto buyer's decision to purchase extended warranties and her choice of extended warranties. Specifically, how do such changes in coverage of manufacturer warranties differentially impact the auto buyer's purchase of extended warranties and the type of extended warranties they purchase? How do the manufacturer-induced changes impact extended-warranty premiums paid by these auto buyers? What is the net impact of the changes on the retailer's profits? The econometric models advanced in this thesis yield valuable managerial insights on how the markets for manufacturer warranties and extended warranties interact through the choices made by auto buyers and their corresponding implications on the financial performance of auto dealers. I hope this dissertation spawns new ideas for future empirical research on the market for warranties. 2017 Marketing Durable goods, Econometric models, Extended warranties, Retailing, Risk aversion, Warranties eng Doctor of Philosophy Dissertation University of North Carolina at Chapel Hill Graduate School Degree granting institution Business Administration Sriram Venkataraman Thesis advisor Pradeep Chintagunta Thesis advisor Rajdeep Grewal Thesis advisor Pranav Jindal Thesis advisor Tarun Kushwaha Thesis advisor Jan-Benedict Steenkamp Thesis advisor text 2017-08 Hyeong-Tak Lee Creator Kenan-Flagler Business School Essays on Extended Warranties for Durable Goods Most durable goods come bundled with limited-term manufacturer-backed warranties at no additional cost to the consumer. Through the 1990s and early 2000s, the movement towards increased quality in manufacturing led to greater reliability in durable goods and correspondingly saw drastic expansion in the manufacturer warranties offered to consumers. At the same time extended warranties continued to be aggressively marketed by the downstream retailer to durable-goods buyers. In 2012 alone, consumers spent $14.7 billion on extended service contracts. Extended warranties are optional and need to be purchased at an additional cost. Consumers purchase extended warranties to insure themselves against the risk of product failure after the manufacturer warranty expires. The extant literature is silent on how the provisioning of manufacturer warranties and the market for extended warranties interact with each other. This doctoral dissertation addresses this research gap in the empirical context of the U.S. automobile industry. In Essay 1, I investigate the effect of upstream changes in manufacturer warranties (either expansion or contraction) on downstream retailer outcomes. That is, how do such changes in coverage of manufacturer warranties impact the purchase rates of extended warranties? How do the resulting changes in extended-warranty purchase rates vary across products and consumers? What is the net impact of the changes on the retailers’ financial performance? In Essay 2, I investigate the effect of upstream changes in manufacturer warranties on auto buyer's decision to purchase extended warranties and her choice of extended warranties. Specifically, how do such changes in coverage of manufacturer warranties differentially impact the auto buyer's purchase of extended warranties and the type of extended warranties they purchase? How do the manufacturer-induced changes impact extended-warranty premiums paid by these auto buyers? What is the net impact of the changes on the retailer's profits? The econometric models advanced in this thesis yield valuable managerial insights on how the markets for manufacturer warranties and extended warranties interact through the choices made by auto buyers and their corresponding implications on the financial performance of auto dealers. I hope this dissertation spawns new ideas for future empirical research on the market for warranties. 2017 Marketing Durable goods, Econometric models, Extended warranties, Retailing, Risk aversion, Warranties eng Doctor of Philosophy Dissertation Business Administration Sriram Venkataraman Thesis advisor Pradeep Chintagunta Thesis advisor Rajdeep Grewal Thesis advisor Pranav Jindal Thesis advisor Tarun Kushwaha Thesis advisor Jan-Benedict Steenkamp Thesis advisor text 2017-08 University of North Carolina at Chapel Hill Degree granting institution Hyeong-Tak Lee Creator Kenan-Flagler Business School Essays on Extended Warranties for Durable Goods Most durable goods come bundled with limited-term manufacturer-backed warranties at no additional cost to the consumer. Through the 1990s and early 2000s, the movement towards increased quality in manufacturing led to greater reliability in durable goods and correspondingly saw drastic expansion in the manufacturer warranties offered to consumers. At the same time extended warranties continued to be aggressively marketed by the downstream retailer to durable-goods buyers. In 2012 alone, consumers spent $14.7 billion on extended service contracts. Extended warranties are optional and need to be purchased at an additional cost. Consumers purchase extended warranties to insure themselves against the risk of product failure after the manufacturer warranty expires. The extant literature is silent on how the provisioning of manufacturer warranties and the market for extended warranties interact with each other. This doctoral dissertation addresses this research gap in the empirical context of the U.S. automobile industry. In Essay 1, I investigate the effect of upstream changes in manufacturer warranties (either expansion or contraction) on downstream retailer outcomes. That is, how do such changes in coverage of manufacturer warranties impact the purchase rates of extended warranties? How do the resulting changes in extended-warranty purchase rates vary across products and consumers? What is the net impact of the changes on the retailers’ financial performance? In Essay 2, I investigate the effect of upstream changes in manufacturer warranties on auto buyer's decision to purchase extended warranties and her choice of extended warranties. Specifically, how do such changes in coverage of manufacturer warranties differentially impact the auto buyer's purchase of extended warranties and the type of extended warranties they purchase? How do the manufacturer-induced changes impact extended-warranty premiums paid by these auto buyers? What is the net impact of the changes on the retailer's profits? The econometric models advanced in this thesis yield valuable managerial insights on how the markets for manufacturer warranties and extended warranties interact through the choices made by auto buyers and their corresponding implications on the financial performance of auto dealers. I hope this dissertation spawns new ideas for future empirical research on the market for warranties. 2017 Marketing Durable goods, Econometric models, Extended warranties, Retailing, Risk aversion, Warranties eng Doctor of Philosophy Dissertation University of North Carolina at Chapel Hill Graduate School Degree granting institution Business Administration Sriram Venkataraman Thesis advisor Pradeep Chintagunta Thesis advisor Rajdeep Grewal Thesis advisor Pranav Jindal Thesis advisor Tarun Kushwaha Thesis advisor Jan-Benedict Steenkamp Thesis advisor text 2017-08 Hyeong-Tak Lee Creator Kenan-Flagler Business School Essays on Extended Warranties for Durable Goods Most durable goods come bundled with limited-term manufacturer-backed warranties at no additional cost to the consumer. Through the 1990s and early 2000s, the movement towards increased quality in manufacturing led to greater reliability in durable goods and correspondingly saw drastic expansion in the manufacturer warranties offered to consumers. At the same time extended warranties continued to be aggressively marketed by the downstream retailer to durable-goods buyers. In 2012 alone, consumers spent $14.7 billion on extended service contracts. Extended warranties are optional and need to be purchased at an additional cost. Consumers purchase extended warranties to insure themselves against the risk of product failure after the manufacturer warranty expires. The extant literature is silent on how the provisioning of manufacturer warranties and the market for extended warranties interact with each other. This doctoral dissertation addresses this research gap in the empirical context of the U.S. automobile industry. In Essay 1, I investigate the effect of upstream changes in manufacturer warranties (either expansion or contraction) on downstream retailer outcomes. That is, how do such changes in coverage of manufacturer warranties impact the purchase rates of extended warranties? How do the resulting changes in extended-warranty purchase rates vary across products and consumers? What is the net impact of the changes on the retailers’ financial performance? In Essay 2, I investigate the effect of upstream changes in manufacturer warranties on auto buyer's decision to purchase extended warranties and her choice of extended warranties. Specifically, how do such changes in coverage of manufacturer warranties differentially impact the auto buyer's purchase of extended warranties and the type of extended warranties they purchase? How do the manufacturer-induced changes impact extended-warranty premiums paid by these auto buyers? What is the net impact of the changes on the retailer's profits? The econometric models advanced in this thesis yield valuable managerial insights on how the markets for manufacturer warranties and extended warranties interact through the choices made by auto buyers and their corresponding implications on the financial performance of auto dealers. I hope this dissertation spawns new ideas for future empirical research on the market for warranties. 2017 Marketing Durable goods, Econometric models, Extended warranties, Retailing, Risk aversion, Warranties eng Doctor of Philosophy Dissertation University of North Carolina at Chapel Hill Graduate School Degree granting institution Business Administration Sriram Venkataraman Thesis advisor Pradeep Chintagunta Thesis advisor Rajdeep Grewal Thesis advisor Pranav Jindal Thesis advisor Tarun Kushwaha Thesis advisor Jan-Benedict Steenkamp Thesis advisor text 2017-08 Hyeong-Tak Lee Creator Kenan-Flagler Business School Essays on Extended Warranties for Durable Goods Most durable goods come bundled with limited-term manufacturer-backed warranties at no additional cost to the consumer. Through the 1990s and early 2000s, the movement towards increased quality in manufacturing led to greater reliability in durable goods and correspondingly saw drastic expansion in the manufacturer warranties offered to consumers. At the same time extended warranties continued to be aggressively marketed by the downstream retailer to durable-goods buyers. In 2012 alone, consumers spent $14.7 billion on extended service contracts. Extended warranties are optional and need to be purchased at an additional cost. Consumers purchase extended warranties to insure themselves against the risk of product failure after the manufacturer warranty expires. The extant literature is silent on how the provisioning of manufacturer warranties and the market for extended warranties interact with each other. This doctoral dissertation addresses this research gap in the empirical context of the U.S. automobile industry. In Essay 1, I investigate the effect of upstream changes in manufacturer warranties (either expansion or contraction) on downstream retailer outcomes. That is, how do such changes in coverage of manufacturer warranties impact the purchase rates of extended warranties? How do the resulting changes in extended-warranty purchase rates vary across products and consumers? What is the net impact of the changes on the retailers’ financial performance? In Essay 2, I investigate the effect of upstream changes in manufacturer warranties on auto buyer's decision to purchase extended warranties and her choice of extended warranties. Specifically, how do such changes in coverage of manufacturer warranties differentially impact the auto buyer's purchase of extended warranties and the type of extended warranties they purchase? How do the manufacturer-induced changes impact extended-warranty premiums paid by these auto buyers? What is the net impact of the changes on the retailer's profits? The econometric models advanced in this thesis yield valuable managerial insights on how the markets for manufacturer warranties and extended warranties interact through the choices made by auto buyers and their corresponding implications on the financial performance of auto dealers. I hope this dissertation spawns new ideas for future empirical research on the market for warranties. 2017 Marketing Durable goods; Econometric models; Extended warranties; Retailing; Risk aversion; Warranties eng Doctor of Philosophy Dissertation University of North Carolina at Chapel Hill Graduate School Degree granting institution Business Administration Sriram Venkataraman Thesis advisor Pradeep Chintagunta Thesis advisor Rajdeep Grewal Thesis advisor Pranav Jindal Thesis advisor Tarun Kushwaha Thesis advisor Jan-Benedict Steenkamp Thesis advisor text 2017-08 Hyeong-Tak Lee Creator Kenan-Flagler Business School Essays on Extended Warranties for Durable Goods Most durable goods come bundled with limited-term manufacturer-backed warranties at no additional cost to the consumer. Through the 1990s and early 2000s, the movement towards increased quality in manufacturing led to greater reliability in durable goods and correspondingly saw drastic expansion in the manufacturer warranties offered to consumers. At the same time extended warranties continued to be aggressively marketed by the downstream retailer to durable-goods buyers. In 2012 alone, consumers spent $14.7 billion on extended service contracts. Extended warranties are optional and need to be purchased at an additional cost. Consumers purchase extended warranties to insure themselves against the risk of product failure after the manufacturer warranty expires. The extant literature is silent on how the provisioning of manufacturer warranties and the market for extended warranties interact with each other. This doctoral dissertation addresses this research gap in the empirical context of the U.S. automobile industry. In Essay 1, I investigate the effect of upstream changes in manufacturer warranties (either expansion or contraction) on downstream retailer outcomes. That is, how do such changes in coverage of manufacturer warranties impact the purchase rates of extended warranties? How do the resulting changes in extended-warranty purchase rates vary across products and consumers? What is the net impact of the changes on the retailers’ financial performance? In Essay 2, I investigate the effect of upstream changes in manufacturer warranties on auto buyer's decision to purchase extended warranties and her choice of extended warranties. Specifically, how do such changes in coverage of manufacturer warranties differentially impact the auto buyer's purchase of extended warranties and the type of extended warranties they purchase? How do the manufacturer-induced changes impact extended-warranty premiums paid by these auto buyers? What is the net impact of the changes on the retailer's profits? The econometric models advanced in this thesis yield valuable managerial insights on how the markets for manufacturer warranties and extended warranties interact through the choices made by auto buyers and their corresponding implications on the financial performance of auto dealers. I hope this dissertation spawns new ideas for future empirical research on the market for warranties. 2017 Marketing Durable goods, Econometric models, Extended warranties, Retailing, Risk aversion, Warranties eng Doctor of Philosophy Dissertation University of North Carolina at Chapel Hill Graduate School Degree granting institution Business Administration Sriram Venkataraman Thesis advisor Pradeep Chintagunta Thesis advisor Rajdeep Grewal Thesis advisor Pranav Jindal Thesis advisor Tarun Kushwaha Thesis advisor Jan-Benedict Steenkamp Thesis advisor text 2017-08 Hyeong-Tak Lee Creator Kenan-Flagler Business School Most durable goods come bundled with limited-term manufacturer-backed warranties at no additional cost to the consumer. Through the 1990s and early 2000s, the movement towards increased quality in manufacturing led to greater reliability in durable goods and correspondingly saw drastic expansion in the manufacturer warranties offered to consumers. At the same time extended warranties continued to be aggressively marketed by the downstream retailer to durable-goods buyers. In 2012 alone, consumers spent $14.7 billion on extended service contracts. Extended warranties are optional and need to be purchased at an additional cost. Consumers purchase extended warranties to insure themselves against the risk of product failure after the manufacturer warranty expires. The extant literature is silent on how the provisioning of manufacturer warranties and the market for extended warranties interact with each other. This doctoral dissertation addresses this research gap in the empirical context of the U.S. automobile industry. In Essay 1, I investigate the effect of upstream changes in manufacturer warranties (either expansion or contraction) on downstream retailer outcomes. That is, how do such changes in coverage of manufacturer warranties impact the purchase rates of extended warranties? How do the resulting changes in extended-warranty purchase rates vary across products and consumers? What is the net impact of the changes on the retailers’ financial performance? In Essay 2, I investigate the effect of upstream changes in manufacturer warranties on auto buyer's decision to purchase extended warranties and her choice of extended warranties. Specifically, how do such changes in coverage of manufacturer warranties differentially impact the auto buyer's purchase of extended warranties and the type of extended warranties they purchase? How do the manufacturer-induced changes impact extended-warranty premiums paid by these auto buyers? What is the net impact of the changes on the retailer's profits? The econometric models advanced in this thesis yield valuable managerial insights on how the markets for manufacturer warranties and extended warranties interact through the choices made by auto buyers and their corresponding implications on the financial performance of auto dealers. I hope this dissertation spawns new ideas for future empirical research on the market for warranties. 2017 Marketing Durable goods; Econometric models; Extended warranties; Retailing; Risk aversion; Warranties eng Doctor of Philosophy Dissertation University of North Carolina at Chapel Hill Graduate School Degree granting institution Sriram Venkataraman Thesis advisor Pradeep Chintagunta Thesis advisor Rajdeep Grewal Thesis advisor Pranav Jindal Thesis advisor Tarun Kushwaha Thesis advisor Jan-Benedict Steenkamp Thesis advisor text 2017-08 Lee_unc_0153D_17253.pdf uuid:4e053092-903d-4979-87cf-bf3d5ef6780b 2017-08-04T17:51:52Z proquest 2019-08-15T00:00:00 application/pdf 982250 yes