Getting people "on the bus": an analysis of the successful marketing of small transit systems

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Last Modified
  • February 28, 2019
Creator
  • Patrone, Anne
    • Affiliation: College of Arts and Sciences, Department of City and Regional Planning
Abstract
  • As planners, we often find ourselves trying to entice the public to change their behaviors in order to provide an environment more conducive to good planning practices. The Town of Chapel Hill has made a commitment not to widen or add roads, despite the inevitable growth in both population and jobs. Chapel Hill Transit will help share the burden of new traffic to the area, but its profile in the community will need to rise. What convinces the public to utilize public transportation? Strict parking restrictions and high transportation costs ensure that people have no other alternative but to use transit, and Chapel Hill Transit has supported the university and hospital population well. But what about those sectors of the population that are not being captured by these regulations - those people living in Chapel Hill Transit's service area who do not have to utilize the transit system daily? How can they be made aware of the services Chapel Hill Transit provides to their neighborhoods and be enticed to use the system? The existence of a generally highly educated, liberal, and environmentally conscious public seems to provide favorable conditions for a transit system to thrive. How can this public be encouraged to use public transit more frequently? The purpose of this project is to establish a set of best practices for the marketing of small transit systems, by examining several case studies of similar transit systems to Chapel Hill Transit. The conclusions drawn from these case studies will then provide the basis for recommendations to Chapel Hill Transit on how to best market their services and how to reach the larger communities of Carrboro and Chapel Hill.
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Rights statement
  • In Copyright
Advisor
  • Campanella, Thomas
Degree
  • Master of City and Regional Planning
Degree granting institution
  • University of North Carolina at Chapel Hill
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Location
  • Chapel Hill, North Carolina, United States
  • Town of Carrboro, North Carolina, United States
Extent
  • 45 p.
Access right
  • Open access
Date uploaded
  • December 10, 2010

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