Administration of Web versus paper surveys: mode effects and response rates

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  • May 10, 2021
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Abstract
  • A survey of academic reference librarians in North Carolina provided data for an examination of differences in survey administration on paper and the World Wide Web. Research via the Internet is becoming more attractive for many researchers, but the effects of this medium upon research outcomes has been little explored. This study examined in particular sampling and mode effects, and response rates of Web surveys. The study found no sampling bias or mode effects in tests of the respondents' demographics and the content of responses. Response rates to Web surveys are not as high as traditional survey methods, and while responses are gathered more quickly, the paper instrument was not far behind. Email notices were more efficient for promoting the Web survey than paper notices. Traditional postal surveys still hold some advantages over Web surveys. Researchers must weigh the advantages in cost and speed to justify use of such instruments.
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Rights statement
  • In Copyright
Advisor
  • Wildemuth, Barbara
Degree
  • Master of Science in Library Science
Degree granting institution
  • University of North Carolina at Chapel Hill
Graduation year
  • 1999
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  • 86 p.
Access right
  • Open access
Date uploaded
  • December 10, 2010

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