The Role of Social Media in Public Health Marketing
Public Deposited- Last Modified
- February 27, 2019
- Creator
-
Alden, Sara
- Gillings School of Global Public Health, Department of Public Health Leadership and Practice
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Alden, Sara
- Abstract
- Much has been written about the surging popularity of social media and its potential to revolutionize communications with and among healthcare providers, patients, family members and the interested public. However, little research has been done on its appropriate and effective use within the context of public health marketing campaigns. In this paper, I will review the current academic literature, with a focus on the “Four P” marketing mix, to identify ways in which social media tools may be effectively employed in public health marketing programs to facilitate individual and societal behavior change. The findings will be used to develop recommendations for the use of social media within public health marketing programs.
- Date of publication
- August 2011
- DOI
- Resource type
- Rights statement
- In Copyright
- Note
- Track: Leadership
- Paper type: Systematic review
- Degree
- Master of Public Health
- Degree granting institution
- University of North Carolina at Chapel Hill
- Graduation year
- 2011
- Language
- Deposit record
- b6f6bdeb-f0b9-4907-a2ad-769b5d2e1080
- Date uploaded
- March 6, 2013
Relations
- Parents:
This work has no parents.