The Atlantic Coast Conference: a pre- and post-expansion analysis

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  • March 22, 2019
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  • Cooley, Amanda K.
    • Affiliation: College of Arts and Sciences, Department of Exercise and Sport Science
Abstract
  • Conference restructuring is a trend within Division I athletics and the effects of one conference restructuring extends across Division I athletics. Every Bowl Subdivision conference except for the Pacific-10 has restructured since 1990. The Atlantic Coast Conference expanded its membership to 12 in 2004-05 adding Boston College, the University of Miami and Virginia Polytechnic Institute and State University. This study identified motives for the expansion and goals set by the ACC leadership. Financial and performance data was compared pre- and post-expansion to determine the effects of expansion on the conference. This data was utilized to determine whether the ACC has met any of the goals identified. Four goals identified through this study were improving the ACC's brand/identity, improving the conference's value in the marketplace, increasing revenues, and maintaining conference culture. Statistical data supports that all goals are being met but did raise areas of concern in competitiveness and net profit.
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  • In Copyright
Advisor
  • Osborne, Barbara
Degree granting institution
  • University of North Carolina at Chapel Hill
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  • Open access
Date uploaded
  • October 19, 2010

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