Crisis Communication, Potential Liability, and Activism in the Age of Social Media: A Case Study of The Weinstein Company, Harvey Weinstein, and the #MeToo Movement
Public Deposited- Last Modified
- March 22, 2022
- Creator
-
Marino, Kristen
- Affiliation: Hussman School of Journalism and Media
- Abstract
- Although crisis communication and crisis management are large, evolving fields of public relations research, the intersection of crisis mitigation and legal concerns is under-explored. This study attempted to fill this gap by conducting a case study of a potentially liable organization and individual in crisis. Specifically, this thesis used a qualitative content analysis to examine The Weinstein Company’s and Harvey Weinstein’s mitigation efforts during the sexual misconduct allegations that surfaced in 2017, as well as the resulting rise of the #MeToo activist movement. In answering the research questions of this study, findings suggested that newer theories, such as the social-mediated crisis communication model, may be more appropriate to understand crises that involve potential liability, many stakeholders, and interacting traditional and social media; pointed to several tangible recommendations for potentially liable entities in crisis; and illustrated important nuances and factors that they should consider when responding.
- Date of publication
- spring 2018
- Keyword
- DOI
- Resource type
- Rights statement
- In Copyright
- Advisor
- Cabosky, Joseph
- Degree
- Bachelor of Arts
- Academic concentration
- Journalism & Mass Communication
- Honors level
- Highest Honors
- Degree granting institution
- University of North Carolina at Chapel Hill
- Graduation year
- 2018
- Language
- English
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