The evolution of an alumni association's web site: decisions, mistakes, and successes

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Last Modified
  • February 28, 2019
Creator
  • McGrath, Courtney
    • Affiliation: School of Information and Library Science
Abstract
  • This study investigated the evolution of the web site of a large southern university's alumni association from the fall of 1995 through the spring of 1999. It looked at how the alumni association developed and evolved their web policies regarding content and design. This included what material they pbulished and the layout of the site and the navigational schema. It looked closely at those people who have been involved with the web site and how each person influenced changes. There is not one path to follow in creating a strong web presence for an organization, but this study aimed to identify a set of steps to follow in creating and maintaining a large, effective, dynamic, interactive web site.
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DOI
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Rights statement
  • In Copyright
Advisor
  • Haas, Stephanie W.
Degree granting institution
  • University of North Carolina at Chapel Hill
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Extent
  • 56 p.
Access right
  • Open access
Date uploaded
  • December 10, 2010

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