A Musician’s Life: New Models for Success in the Music Industry in the 21st Century
Public Deposited- Last Modified
- March 19, 2019
- Creator
-
Krishnan, Sumi
- Affiliation: Hussman School of Journalism and Media
- Abstract
- This thesis explores how technology advancements have driven a power shift in the music industry, birthing new business models that musicians as well as the music industry at-large can adopt. It also provides a real-life story of one band's struggles in the industry today. This thesis project consists of three articles. The first article, So, You Want to Be a Rock Star? outlines new models for both musicians and businesses to adopt in order to succeed. The second article, The Prize at the End: One Band's Struggle for Fame, tells the story of a local band, SWASO, struggling to succeed and trying to learn from past mistakes. The final article, Three Cities to a New Day: Chronicling a Social Media Experiment picks up with SWASO a few months later and follows the band on a three-city tour as they implement new and innovative social media strategies.
- Date of publication
- August 2010
- DOI
- Resource type
- Rights statement
- In Copyright
- Note
- "... in partial fulfillment of the degree of Master of Arts in Journalism and Mass Communication in the School of Journalism and Mass Communication. "
- Advisor
- Aikat, Debashis
- Language
- Publisher
- Place of publication
- Chapel Hill, NC
- Access right
- Open access
- Date uploaded
- March 18, 2013
Relations
- Parents:
This work has no parents.
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A musician's life : new models for success in the music industry in the 21st century | 2019-04-09 | Public | Download |