Promoting Services in Academic Libraries Through Use of Flyers

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Last Modified
  • February 28, 2019
Creator
  • Williams, Janeen
    • Affiliation: School of Information and Library Science
Abstract
  • This study examines the promotion of a service in one academic library. This library had lower than expected attendance in a citation management instruction class. The purpose of the study was to determine if placement of flyers in convenient locations would increase attendance at the advertised library service. Although the results of the study did not support the original expectation, from a follow-up study, it was concluded that information encountering was a useful framework for determining appropriate locations for flyer placement. Findings indicate that multiple formats of promotional materials are most effective because they increase the likelihood of exposure to the promotional message. Additionally, an understanding of user needs and motivation can help librarians devise a message that will impact the user.
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Rights statement
  • In Copyright
Advisor
  • Daniel, Evelyn H.
Degree
  • Master of Science in Library Science
Degree granting institution
  • University of North Carolina at Chapel Hill
Extent
  • 36 p.
Deposit record
  • 0cd9dd5b-f48e-4e40-830c-1e10be47e8ba

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