Fostering Citizen/Government Interactions on Facebook as a Way to Increase Engagement

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Last Modified
  • February 28, 2019
Creator
  • Moore, Allison
    • Affiliation: School of Information and Library Science
Abstract
  • Government use of social media, particularly Facebook and Twitter, has become common practice over the last five years. However, as governments adopt social media tools as a way to connect with citizens, these efforts fall short of creating meaningful engagement. Government Fan Pages emphasize government driven, one-way information dissemination instead of two-way collaboration and exchange with citizens. This paper looks at a sample of North Carolina city government Facebook Pages to identify features that support two-way interactions between government and citizens that may contribute to increased engagement and participation.
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Rights statement
  • In Copyright
Advisor
  • Tibbo, Helen R.
Degree
  • Master of Science in Information Science
Degree granting institution
  • University of North Carolina at Chapel Hill
Extent
  • 36
Deposit record
  • 037ccd32-dcce-4ce3-a1b5-496eccd4794a

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file details Fostering Citizen_Government Interactions on Facebook as a Way to Increase Engagement 2019-05-13 Public Download