@You: An Analysis of World of Warcraft Realm Forum Call-Outs

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  • February 28, 2019
Creator
  • Matson, Lindsay P.
    • Affiliation: School of Information and Library Science
Abstract
  • This study used content analysis to examine World of Warcraft realm forum threads directed at an individual with the intent to criticize in-game behavior. The study sought to determine if call-out threads share a common structure, and to define the process of posting and responding to call-out threads. The study collected data from sixty threads across seventeen server forums. Data analysis suggested that call-out threads shared a pattern of posting and response in which an audience acted as judge and jury to establish the credibility of the individuals in conflict and to declare a symbolic winner by providing or withholding favor. World of Warcraft call-out threads provided community members with the opportunity to negotiate what constitutes appropriate and inappropriate gaming behavior while maintaining a light, playful environment.
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  • In Copyright
Advisor
  • Sturm, Brian
Degree granting institution
  • University of North Carolina at Chapel Hill
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  • 47 p.
Access right
  • Open access
Date uploaded
  • December 10, 2010

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