A content analysis of design decisions in business to consumer e-commerce web sites: trends and directories

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Last Modified
  • February 28, 2019
Creator
  • Sedam, Christine
    • Affiliation: School of Information and Library Science
Abstract
  • This study describes current trends and commonalities in interface designs in a survey of highly trafficked consumer-based e-commerce web sites. This survey was conducted to determine what de facto standards, if any, are emerging and how they are being implemented. The top three web sites in seven different categories representing a selection of the most popular styles of e-commerce businesses were analyzed in light of three traditional areas of retail: merchandise, service, and promotion. The results show that, despite differing products and market objectives, many e-commerce sites are following or copying each other in the placement of critical information and transaction elements. In addition, analysis of the virtual storefront shows that, despite the wide variety of design options the web engines, a limited number of patterns are followed. All of this has implications for consumers' expectations and experiences as online shoppers.
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Rights statement
  • In Copyright
Advisor
  • Wildemuth, Barbara
Degree granting institution
  • University of North Carolina at Chapel Hill
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Extent
  • 55 p.
Access right
  • Open access
Date uploaded
  • December 10, 2010

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