Collections > UNC Chapel Hill Undergraduate Honors Theses Collection > A New Mission: Marketing Jesuit Vocation in the Modern Age

This thesis aims to delve into this evolution of the contemporary Jesuit marketing strategy in North America for recruiting new members into the religious order. Although “marketing strategy” may not have been the Society’s choice term to describe their vocation promotion initiatives throughout the centuries, marketing has and continues to apply to them as a religious organization. Beginning to catch up on that realization, they have had to drastically alter their approach to this strategy within the 21st century.