Getting Social with Small North Carolina Manufacturers: An Exploration of Attitudes Towards and Perceptions of Social Media for Marketing Use
Public Deposited- Last Modified
- February 28, 2019
- Creator
-
Hoeg, Elizabeth K.
- Affiliation: School of Information and Library Science
- Abstract
- This study is concerned with exploring how small manufacturers in North Carolina currently market their products and capabilities as well as their perception of social media in order to determine if social media could be a useful marketing strategy. Interviews were conducted with 7 manufacturers, three of whom current use or are in the process of implementing social media. Findings indicate that the manufacturers using social media have achieved marketing successes and that there is great interest from all of the manufacturers in how social media could be applied to their business with the primary barrier to adoption being the business owner. Recommendations on how manufacturers can begin to implement social media are suggested.
- Date of publication
- July 2011
- Subject
- DOI
- Resource type
- Rights statement
- In Copyright
- Advisor
- Pomerantz, Jeffrey
- Degree granting institution
- University of North Carolina at Chapel Hill
- Language
- Location
- North Carolina, North Carolina, United States
- Extent
- 48
- Deposit record
- abb1808a-3405-4d7b-866b-f35807dc08b2
- Access right
- Open access
- Date uploaded
- March 6, 2013
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- Parents:
This work has no parents.