Collections > Electronic Theses and Dissertations > Choose Your Own Adventure: Interactive Narratives and Attitude Change
pdf

Most existing research on narratives and attitude change focuses on how traditional narratives can be used as persuasion tools (Green & Brock, 2000). However, interactive narratives - narratives in which the reader decides the direction of the plot - have garnered little empirical attention. In Study 1, participants read a traditional narrative, an interactive narrative, or no narrative (control). The effect of interactive narratives on attitude change was mediated by readers' feelings of responsibility for the character's decisions. Additionally, when readers made decisions based on what they would actually do, identification was increased. In Study 2, readers' decision-making methods were manipulated. Though there were no direct effects of decision-making methods on attitude change, some results from Study 1 were replicated (i.e., responsibility and identification as key factors). Individual differences were also measured; results suggested that high need for cognition and high transportability predicts attitude change for interactive narrative readers.