Cross-Cultural Usability for Product Customization on the Web
Public Deposited- Last Modified
- June 18, 2020
- Creator
-
Perks, Kristian
- Affiliation: School of Information and Library Science
- Abstract
- The extent to which peoples’ usability assessments vary as a function of their country of origin and the origin of the website in the context of custom products was explored. Twenty-four adults (12 Germans and 12 Americans), ranging from the age of 18 to 25, used four different interfaces to create their own custom product; two interfaces were from organizations based in the US and the other two were from organizations based in Germany. The performance of each culture depended on visual and navigational design, and organizational location; each participant, when completing the tasks, took efficiency and effectiveness into account. Satisfaction was also dependent on efficiency, effectiveness and the overall information architecture of the website. Based on the results, it can be seen that users of websites need content and their overall experience to be designed to their individual needs, including their culture.
- Date of publication
- spring 2016
- Keyword
- DOI
- Resource type
- Rights statement
- In Copyright
- Note
- Funding: None
- Advisor
- Wildemuth, Barbara
- Degree
- Bachelor of Science
- Honors level
- Honors
- Degree granting institution
- University of North Carolina at Chapel Hill
- Graduation year
- 2016
- Language
- English
- Extent
- 66
Relations
- Parents:
This work has no parents.
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