In January 2016, the UNC-Chapel Hill faculty adopted the UNC Open Access (OA) policy, which encourages faculty to deposit their articles into the Carolina Digital Repository (CDR). The UNC Libraries OA Implementation team was then charged with increasing the amount of content in the CDR and raising faculty awareness of the OA Policy and author rights issues. The Institutional Repository Librarian created the Content Liberation project to identify and collect legal versions of paywalled articles covered by the OA Policy. In this presentation, we will discuss the challenges of locating and harvesting content, the outreach strategies we used with faculty from diverse departments, and the assessment of the overall project’s success. We will also share findings from our analysis of the content we collected and recommendations for replicating or scaling up similar projects. In addition, we will share initial outcomes of using 1Science reports to recruit content.