Agenda Building in the Blogosphere: A Communication Audit of Blogging at Beth Israel Deaconess Medical Center

Public Deposited
Analytics

Downloadable Content

Download PDF
Request Version for Screen Reader
Last Modified
  • March 19, 2019
Creator
  • Kuzma, Kimberley
    • Affiliation: Hussman School of Journalism and Media
Abstract
  • A communication audit of blogging at Beth Israel Deaconess Medical Center was conducted to determine how this social medium may further the hospital's agenda-building capabilities with its audiences. The audit examines the blogs' use of message framing, specifically addressing how relational trust frames highlighting the dimensions competence, dependability, integrity, and transparency contribute to agenda-building success. Audit findings reveal that the blogs exhibit consistent use of key messages containing dimensions of relational trust and that the hospital might augment its agenda-building capabilities by enhancing blog interactivity. The audit concludes by offering suggestions and recommendations on how the hospital might achieve this goal.
Date of publication
DOI
Resource type
Rights statement
  • In Copyright
Note
  • "... in partial fulfillment of the requirements for the degree of Master of Arts in the School of Journalism and Mass Communication."
Advisor
  • Boynton, Lois A.
Language
Publisher
Place of publication
  • Chapel Hill, NC
Access right
  • Open access
Date uploaded
  • March 18, 2013

Relations

Parents:

This work has no parents.

Items

Thumbnail Title Date Uploaded Visibility Actions
file details Agenda building in the blogosphere : a communication audit of blogging at Beth Israel Deaconess Medical Center 2019-04-12 Public Download