There is a significant and persistent gap in homeownership rate and household wealth between Black and White households in the US. These gaps are based on a long history of exclusion, with discrimination in mortgage lending playing a major role alongside residential segregation, educational and labor force discrimination and many other factors. Research indicates a need for increased homeownership to address both issues, and allow more Black households to take advantage of the incentives and advantages of homeownership built into US housing policy and tax laws. However, little thought is given to the specific types of lending that are needed, especially as determined by differences between urban and rural communities. A deeper look at mortgage loan applications made in NC in 2015, shows major differences between urban and rural areas of high denials of Black loan applicants. In urban areas this investigation indicates a need for greater home improvement lending and refinancing among lower-income urban Black homeowners, as well as more affordable homeownership opportunities. In rural areas there is a need for more choice in the financing of manufactured housing as part of more comprehensive efforts to address a host of economic and social issues.