Marketing and Creating Value from an Artists' Books Book Reading
Public Deposited- Last Modified
- February 28, 2019
- Creator
-
Parisi, David A.
- Affiliation: School of Information and Library Science
- Abstract
- The marketing model of creating value, building relationships, and capturing value in return may be applied to library events and programs. A library event of an artists' books book reading combined many parts into a cohesive whole to create value for customers based on the marketing model. The research uses a case-study analysis of an event to suggest how value is created for customers attending the artists' books book reading.
- Date of publication
- April 2010
- Subject
- DOI
- Resource type
- Rights statement
- In Copyright
- Advisor
- Bergquist, Ronald
- Degree granting institution
- University of North Carolina at Chapel Hill
- Language
- Extent
- 38
- Deposit record
- abb1808a-3405-4d7b-866b-f35807dc08b2
- Access right
- Open access
- Date uploaded
- March 6, 2013
Relations
- Parents:
This work has no parents.