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This paper describes the construction and implementation of a university faculty database designed for media professionals and focuses mainly on the organization involved in describing the areas of expertise of the faculty. In this database, each faculty member is defined as being an expert on a certain topic(s). These areas of expertise, which are described by a series of keywords, are defined by belonging to at least one broad topic area. This broad topic area is subdivided into specific subject areas. The organization of the areas of expertise of faculty members is central to both this paper and this database. The use of the areas of expertise and keywords is similar to use of authority files employed by librarians to give robustness to an OPAC's subject headings and is fundamental to the functionality of the database. This paper is accompanied by a manual for maintaining information in the faculty experts database.