The purpose of this study was to examine the relationships between facility upgrades, recruiting success as determined through national rankings and overall winning percentages for major Division I-A football programs. Through a review of available literature, two major viewpoints were discovered. One viewpoint was that facility building creates recruiting advantages and improves program success, the other being that the ongoing arms race compromises the academic mission of a university. The results of the statistical analysis demonstrated that there was a relationship between national recruiting ranking and facility building as well as national recruiting ranking and overall winning percentage.