The purpose of this study was to determine the primary reasons why colleges and universities added or dropped football programs during the ten-year period of 1996 to 2005. A secondary purpose was to analyze the opinions and outcomes of these institutions’ respective decisions. The results of this study were obtained through an online survey of athletics administrators at those institutions that added or dropped football during the relevant time period. Specifically, the results showed more athletics administrators cited the desire to increase enrollment as a factor behind the decision than any other single factor. For those schools that dropped football between 1996 and 2005, the desire to reduce total athletic department expenses was viewed by more athletics administrators as an important factor behind their decisions than any other single factor. This study serves as an aid to those athletic departments currently contemplating whether to add or drop football, and given the lack of empirical research on this topic, will hopefully serve to facilitate future research.