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The purpose of this study was to determine if there was a relationship between the end of season conference rankings of football teams in the Atlantic Coast Conference and the bowl selection process over a five year period from the 2004-2005 season through the 2008-2009 season. The study examined the relationship between the end of season conference ranking of each season and bowl game attendance as a percentage of stadium capacity, bowl game payout, and bowl game television ratings. A Spearman Rank Order Correlation, a non-parametric measure of correlation was used to examine the correlation between the end of season conference ranking and the additional variables. The results indicated that there was a pattern of significance in the correlation between the end of season conference ranking and bowl game payout. In the ACC, where participation in a bowl game can have a meaningful impact on a team, it would appear that there is a relationship between the end of season conference ranking and the examined variables. When based on bowl game payout, the conference has been successful over the last five years in their bowl selection process.