This study describes a survey of the students, faculty, and staff of the University of North Carolina at Chapel Hill regarding awareness of E911 and LBS technologies on cellular phones and how this awareness relates to perceptions of privacy. Responses to the survey showed generally low awareness of E911 and LBS technologies, but also revealed unexpected privacy distinctions. Some respondents viewed their cellular phones as private, but not the conversations or text messages. Other respondents were just the opposite, viewing their conversations and text message as private, but not the phones. Though LBS can broadcast a cellular phone's location anytime the phone is powered on, even those users that appear to control their privacy the most tend to leave their phones on for long periods of time, indicating either a lack of awareness regarding location privacy, or a lack of concern.